Last session, we posted an article highlighting the signs that a business may need new software solutions. But all the stats in the world put together can’t tell us the full story. So this week we’re focusing in on four key benefits of having a mobile sales force: communication, professional appearance, efficiency, and data to track ROI.
Overwhelmed with the workloads and lack of communication are the biggest hurdles among sales, marketing and admin. It is very important to maintain a level of communication needed to ensure that each department is up to date on what’s happening with the other. It’s important that sales knows what the current promotions are, and that they have all of the necessary sales documentation to effectively sell those products or services. It’s equally important for marketing to know that sales is presenting information that’s on brand, accurate and effective, along with what is and isn’t working.
During your presentation and meetings, have you ever experienced shuffling through papers, brochures and looking for files in the laptop? Or worse, you wasn’t able to find documents your client needed or interested in? There’s nothing that makes you lose your confidence in a brand faster than an unprepared or unprofessional sales rep.
A mobile salesperson is able to share information of interest immediately, avoiding the typical step of having to send things from back at the office. This enables them to have the confidence they need to make a strong pitch, and ultimately a stronger connection with the client.
Efficiency doesn’t just apply to the sales pitch itself. What if a client asks you to send them the sales materials you’re using? Or you need to schedule a call with the prospect instantly? A good mobile sales app will allow you to instantly send sales materials to your customer and will be easily integrated with your CRM platform. This allows them to have all the necessary customer information readily available so they don’t waste any time looking things up or looking for the right documents to send over.
Data & ROI.
To track our sales and marketing efforts down to their exact point of origin is one of the greatest benefits of the digital era. A mobile sales app should allow you to track which sales materials are the most effective, monitor the overarching trends in the effectiveness of your sales calls, and even see which sales documents get downloaded most. This will allow you to optimize your sales materials for each customer group, or even each individual customer, by using hard facts based on their individual needs. Better and more accurate forecast can be made based on better quality data.
These are just four of the many benefits of having a mobile sales force. Along with these benefits, there’s the fact that your progressive salespeople will love you for making their lives easier, thus happier, stronger and more organized work force is formed.
If you have any question about implementing mobile sales strategy, or are interested in learning about mobile apps for your sales and marketing teams, don’t hesitate to reach out to us.